From Club Metro?..
A controversial Nike ad that endows ?greatness? on a 200-pound preteen taking his first steps as a jogger is generating public interest in childhood obesity ? an issue that a new research team at McMaster University is also taking on.
The MAC-Obesity Research Program, announced this week, targets fat in children with a team of doctors and researchers taking new approaches to an epidemic that has tripled the number of obese children in the past 25 years, leaving more than one in four overweight.
Nathan Sorrell, the 12-year-old jogger, who pants slowly down a country road in one of Nike?s Find Your Greatness ads for the Olympics, is a prototype, says pediatrician Dr. Katherine Morrison, an associate professor and co-director of the McMaster program.
?Nathan is at a point where ideally he should be in a treatment program,? said Morrison, a child obesity and lipid disorders specialist. ?When we?re talking about prevention, we?re trying to change society. Trying to understand what Nathan?s pathway (to obesity) was is where we begin.?
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Source: http://www.lensaunders.com/wp/?p=3562
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